Gif.
How did you just pronounce that?
Jif.
OK, now how did you pronounce that?
If you said them the same, well Jif — the peanut butter brand — wants you to know you're doing it all wrong. They're putting out a special jar — in conjunction with Giphy— explaining that "GIF" has a hard-G pronunciation (like how you say gift) and thus sounds different than Jif.
“We’re teaming up with GIPHY to put a lid on this decade-long debate and prove there is only one Jif… it’s creamy, delicious peanut butter, not a looping picture you can send to make friends and family laugh,” said Rebecca Scheidler, vice president of marketing of Jif, in a press release. Read more...
More about Gifs, Internet, Peanut Butter, Culture, and Web Culturevia Tingle Tech