Reddit is making some big changes to the way it handles political adverts.
On Monday, the social news giant shared an announcement outlining the new steps it's taking to increase transparency on its platform.
The biggest takeaways?
The site has made public the details of all the political ads it has run since Jan. 2019, and has confirmed that all future ads will require comments to be left on for at least 24 hours.
"We are launching a subreddit dedicated to political ads transparency, which will list all political ad campaigns running on Reddit dating back to January 1, 2019," reads the announcement. "In this community, you will find information on the individual advertiser, their targeting, impressions, and spend on a per-campaign basis. We plan to consistently update this subreddit as new political ads run on Reddit, so we can provide transparency into our political advertisers and the conversation their ad(s) inspires." Read more...
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